The Future of eCommerce & Online Consumer Brands
Kirsten Green used a unique and unconventional blend of professional history and acquired investment experience to launch San Francisco-based Forerunner Ventures in 2010, where she currently serves as Founder and Managing Director.
Noticing that emerging purchasing processes were linear and ripe for improvement, Kirsten developed a pacesetter mentality and analytical eye to remain ahead of experience-driven retail trends and identify compelling brand platforms and visionary entrepreneurs.
As a founder, Kirsten has lead efforts to raise over $250M from leading investors and has invested in more than 40 early stage companies. Forerunner Ventures is the only VC firm to invest in both Dollar Shave Club and Jet.com, two of the biggest and highest-profile e-commerce exits in recent years, and counts Birchbox, Bonobos, Glossier, Hotel Tonight, Warby Parker and Zola among its portfolio companies. She currently serves on the Board of Directors of several Forerunner portfolio companies including Glossier, InTurn, Outdoor Voices, Ritual and Rockets of Awesome among others.
In an unpredictable consumer landscape, Kirsten’s 20+ years of evaluation and investment success stems from a combination of product savvy, retail acumen and a thesis-driven approach that has been the basis of all Forerunner investments -- from pre-revenue startups to multi-billion-dollar enterprises- to date.
Prior to Forerunner, Kirsten was an equity research analyst and investor at Banc of America Securities, formerly Montgomery Securities, covering publicly-traded retail and consumer stocks.
Kirsten graduated from UCLA with a B.A. in Business Economics, and earned a CPA license and a CFA certification.
Michael Dubin is a passionate, creative entrepreneur, executive and trailblazing brand-builder with a unique style and an engaging voice that clearly resonates with male consumers. Under his leadership, DSC now boasts over 3 million active members with revenues that exceeded $200M in 2016.
The company has been recognized with several prestigious designations and awards including two Webbys, a CLIO Image Award, several Internet Retailer Excellence Awards, and an American Business Award. Dubin has been recognized by Ernst & Young as the 2016 Entrepreneur of the Year, in Fortune’s 40 Under 40, and in Business Insider’s 30 Most Creative People in Advertising. DSC was also selected to Ad Age’s Marketer A-List alongside major established brands such as Under Armour and Kohl’s, and previously won their “Best Out of Nowhere” Video Award. In addition to their successful razor products, DSC now offers nearly 30 unique grooming products across five different categories.
In July of 2016, Dollar Shave Club was acquired by Unilever, making it the top exit in Los Angeles and one of the largest deals in ecommerce history. Dubin began his career as an NBC page, followed by an editorial stint at MSNBC news. He then transitioned into Digital Marketing, developing custom content for brand advertisers including Gatorade and EA and on behalf of properties such as Time Inc. and SI.com. Just before DSC, Dubin worked in the video seeding space, creating and driving engagement to branded content made by the likes of LG, Ford, Capital One, Taco Bell and other major brands.
Dubin is passionate about content, comedy and entertainment, having studied Improv and Sketch for over eight years at the Upright Citizens Brigade in New York. He has a BA in History from Emory University and lives happily in Venice, CA but misses the thunderstorms of the East Coast.
Erin Griffith is a senior writer at Fortune magazine and the author of Term Sheet, a daily newsletter about deals and dealmakers. She has worked on staff at Adweek, Pando, mergermarket and peHUB, and her writing has appeared in the The Atlantic, Salon and the BBC.