Alexa Baggio is the Co-Founder and CEO of CVRD Health, where she’s focused on modernizing employee benefits in highly regulated environments. She’s spent her career building and scaling various companies across benefits, healthcare, and workplace innovation, with a focus on simplifying complex systems and designing tools that actually work for the people who use them.

Prior to CVRD, Alexa founded PERKSCon, Showcase (acquired in 2023), and Kolective - a national HR consulting network. Her experience working closely with employers, brokers, and operators gave her a firsthand view into how outdated benefits systems drive unnecessary cost and complexity and shaped CVRD’s mission. 

Alexa holds a B.A. with honors from Brown University and regularly serves as a board member, advisor, and guest lecturer.