FAQ

 
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SCHEDULE

When and where is the 2025 Upfront Summit?

The event will be held February 27th at the Intuit Dome in Inglewood, CA. Please see the full agenda below:

Upfront Summit Venue & Directions:

All guests must access the event via the West Garage on S Prairie Ave; all parking & ridesharing will be directed to the 2nd floor of the West Garage. See map below for details. Please plan travel times accordingly to account for LA traffic.

Parking/Rideshare Address:

  • West Garage: 10117 S Prairie Ave., Inglewood, CA 90303

  • Once parked/dropped-off on the 2nd floor, please proceed to the Pedestrian Bridge for security clearance and registration check-in (you will see signs to guide you & elevators are available if needed)

Registration & Security:

Registration will open at 7:30 AM. All attendees must go through a venue security checkpoint upon arrival in the garage on the 2nd floor and you will need to show ID at check-in to receive your Upfront Summit badge. For this reason, please plan for an extra ~15 minutes to clear both checkpoints. (The West Garage is open 24/7 so you may arrive earlier.)

TRAVEL & HOTEL

I’m not from Los Angeles; what hotels should I stay in?

The Ritz Carlton, Marina del Rey will be the ‘home base’ hotel for the Upfront Summit. You can see all of our current hotel recommendations below, which are all ~20 minutes from our venue; however, we cannot guarantee availability. We suggest guests book promptly via the link or call directly. 

What airport should I fly into? 

Los Angeles International Airport (LAX) is approximately within 20 minutes from the venue and hotels. For those arriving from out of town, we recommend flying in the night before to take advantage of the fun “unofficial” networking that always happens around the Upfront Summit.

Do I need transportation to and from the venue? 

Rideshares such as Uber & Lyft are readily available around the city.

ATTENDANCE

What do I need to show for check-in at the event? 

We ask all attendees to show a valid government-issued photo ID prior to entry/registration check-in. 

Will there be a coat/bag check-in on site? 

Yes, you’ll find a place to check in your bags/coats upon registration. 

What is the dress code? 

Because it's an all-day event, we recommend wearing business casual attire and comfortable shoes. Suits and ties are not required - it's LA, after all! The venue will be indoor-outdoors so please plan for sun as well as cool evenings.

I can't make it to the event anymore, how do I cancel?

Please email summit (at) upfront (dot) com to let us know if you won't be able to make it. At this point, we are no longer able to provide any refunds for registration fees but may be able to transfer the fee to another senior member of your team.

I know someone who wants to really attend; can I invite them?

As much as we’d like to invite everyone, our current capacity constraints won’t allow us to add additional guests. 

I have special accessibility needs / kosher dietary restrictions; can you accommodate me?

Yes, please email us at summit (at) upfront (dot) com with any specific requests.

Will there be a mother’s room onsite?

Yes, please email us at summit (at) upfront (dot) com, and we’ll get back to you with room details closer to the event date. 

For all other questions, please reach out to summit (at) upfront (dot) com