Technology is Transforming the CMO: Do They Need Your Solutions?
No industry is being more rapidly transformed by technology than marketing. Consumers connect with brands directly, social media has changed engagement forever, and analytics have significantly increased the importance of CMOs. Top CMOs get hundreds of calls from start-ups trying to sell their solutions.
Hear leading CMOs share how they are transforming their roles, leveraging automation for real-time marketing and decision-making, and deciding what technology solutions they really need (or don’t) to accelerate change.
Andy Lark is globally recognized for his marketing and leadership in high growth start-ups and enterprises. He has built one of the most successful SaaS start-ups into a global software powerhouse; launched apps used by millions every day; lead the transformation of Australia's most vibrant financial services brand; and, built one of the largest eCommerce sites in the world.
Most recently he was the chief business officer for global accounting software company Xero - named by Forbes as the world's most innovative company. He previously held senior positions at Commonwealth Bank of Australia, Dell, LogLogic, Sun Microsystems, Nortel Networks and Fleishman-Hillard. He is a non-executive director of Mercury Energy and SLI Systems. He is the co-founder and chair of hot Australian-based marketing technology start-up, Simple Technologies.
Today he leads Group Lark - a global consultancy driving brand and digital transformations for the world's leading countries and enterprises. Group Lark helps great ideas flourish in a digital world - and great brands design their future there.
Jeff Miller is the Global Head of Creative Strategy at Snapchat. His team is responsible for building best-in-class mobile campaigns that drive business impact.
Before Snapchat, Jeff served as Gatorade's Director of Digital Strategy where he set the company’s vision across Content, Commerce and Technology. Under his leadership, the brand created award-winning campaigns ft. Michael Jordan, Serena Williams and Usain Bolt.
Jeff received his BS in Commerce from the University of Virginia and MBA from Emory University. When off the clock, he loves singing Moana with his daughter, Pia.
Raja Rajamannar is Chief Marketing & Communications Officer of Mastercard and President of its Healthcare business. He is responsible for building the Mastercard brand, driving business and advancing sustainable competitive edge for the company. Mr. Rajamannar joined Mastercard in 2013, bringing with him more than 25 years of extensive experience as a global executive managing large P&Ls, as well as business transformation and innovation for companies in multiple industries including consumer products, financial services and healthcare.
Mr. Rajamannar has been globally recognized for the innovative thinking and leadership in business transformation he has brought to executive roles across industries. He has been named one of the "World's Most Influential CMOs" by Forbes magazine twice. He has also been included in the Top 25 of iMedia's Top Digital Innovators in the world and has been featured numerous times in the Billboard Power 100, an annual ranking of executive excellence and influence in the music industry. AdWeek has named him as one of the "Top 50 Most Tech Savvy CMOs in the World" and one of the "Top 50 CMOs Leading Charge to Transformation". Recently he was also named one of the "World's Most Innovation CMOs" by Business Insider.
Mr. Wolfe Pereira is Chief Marketing and Communications Officer of Quantcast Corporation, the world’s largest AI-driven audience behavior platform. As the real-time pulse of the Internet, Quantcast’s Q platform directly quantifies over 100 million mobile and web destinations and offers brand marketers and publishers audience insights, targeting and measurement solutions.
Named by Adweek as one of the "50 Most Indispensable Executives in Marketing, Media and Tech" as well as one of the top Chief Marketing Technology Officers, he has more than two decades of experience at the intersection of technology, entertainment, advertising, media and marketing.
Mr. Wolfe Pereira is a purpose-led leader who builds high-performing teams that are client-obsessed, data-driven and ROI-focused. He is responsible for Quantcast's go-to-market strategy, corporate marketing, product marketing, industry marketing, consumer insights, design, communications and corporate social responsibility efforts.
Prior to joining Quantcast, he was the Chief Marketing and Communications Officer at Neustar which was acquired and taken private by Golden Gate Capital. Before Neustar, he served as the Chief Marketing Officer of Datalogix which was acquired by Oracle. Mr. Wolfe Pereira has also held executive roles at Starcom MediaVest Group (Publicis Groupe), Univision Communications and Akamai Technologies. He began his career in finance, focused on technology, media and telecom mergers and acquisitions, working at firms including The Blackstone Group, Salomon Smith Barney (Citigroup) and Violy, Byorum & Partners.
A passionate supporter of diversity and inclusion as well as STEM (science, technology, engineering and math) education, he serves as a board director of the Ad Council, the Interactive Advertising Bureau (IAB) and the Kapor Center for Social Impact’s Level Playing Field Institute. He earned a B.A. from Tufts University, was a Fulbright Scholar and completed the Greater Boston Executive MBA Program at the Massachusetts Institute of Technology’s Sloan School of Management. He also is a Co-Founder & Chairman of Encantos Media Studios PBC, a family entertainment & education company focused on multicultural content. A Dominican American, Mr. Wolfe Pereira lives in San Francisco, CA with his wife and two children.
Wes Nichols is a Board Partner at Upfront Ventures and an active technology investor and advisor. Wes is serial entrepreneur and an industry authority in predictive analytics, AI/Machine Learning, and attribution, creating and scaling solutions for global brands. Wes is the author of the Harvard Business Review cover story, Analytics 2.0, on next-generation analytics to drive more predictive CMO decision-making.
Most recently, Wes was the Chief Strategy Officer at Neustar (NYSE: NSR), the leading company in authenticated identity for marketing and security. Neustar acquired his company, MarketShare, where he was co-founder and CEO. MarketShare’s analytics SaaS solutions are used by companies globally to drive resource allocation decisions and marketing investments, and is now the dominant market leader in the field of analytics, with its clients directing over $80 billion in marketing this year. MarketShare, recently acquired by Neustar for nearly a half a billion dollars, was backed by FTV Capital, Elevation Partners and Silver Lake, the world’s largest technology investor.