Caroline is the CEO and cofounder of Arcade. She is a big believer in the product led growth economy, and Arcade is enabling that. Before Arcade, she was a VC at Sequoia, a marketer at Atlassian, and graduate of Stanford Graduate School of Business and Princeton.

Aditi Maliwal is a partner at Upfront Ventures, investing in early stage companies across financial technology and enterprise software. Aditi partners with founders at their earliest stages of inception and supports them throughout the stages of company building. While at Upfront, she has partnered deeply in this way with Arcade, Clair, Renew, Stem, WriterAI and ZestAI amongst others.

Before joining Upfront, Aditi was at Google, first on the Corporate Development team leading acquisitions across various sectors including AI, commerce and fintech, and then on the Next Billion Users team building products for users in emerging markets. Prior to Google she worked in early stage venture at Crosslink Capital where she invested in Chime, BetterUp, and PowerToFly among other companies. She began her career in investment banking at Deutsche Bank, in the technology banking group. She has a B.A. from Stanford University.